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Research papers

Pro-search

In this paper the authors would like to produce some ideas on improving the impact of qualitative research. By impact we mean a positive influence on the decision-making process and on the decision-makers.First the authors take a look at the field of...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2004
Authors: Frank van den Driest, Jochum Stienstra
November 28, 2004
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Citation

van den Driest and Stienstra (2004a, November 28). Pro-search. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/pro-search